1. TRP full form
TRP full form-All the Television Viewers must have heard this term that is Television Rating Point (TRP). But very few know about this term. What is TRP and what is TRP full form? I am going to elaborate on this.
If you watch TV then you must have heard about TRP and TRP ratings. We all know that India has more than 300 TV Channels and if there are many people in the house, everyone likes to watch their favorite channels according to their own interests.
Some like cricket, some like Comedy, and some like News channels. In this article, I will try to answer some of the most popular questions on Television Rating Point (TRP).
- What is TRP?
- What is the Full Form of TRP
- How TRP is calculated?
- What is the Role of TRP in making money?
Very few people know the full form of TRP. Its full form is Television Rating point.
In this modern era of the business world, every factor which affects business directly or indirectly is deeply analyzed for the following purposes
- Generate a report to know the actual situation of the business.
- Know the reason behind the growth or loss of business.
- Take corrective action to improve the business.
- To take actions against the forces which causes the business downfall.
2 What is TRP?
Television Rating Point is a method to know which TV channel/TV program is most popular among society. TRP shows which TV channel or which TV program is viewed most by the public.
You can easily understand this with the help of examples.
During the lockdown period(2020) in India, A television Serial MAHABHARAT has become very popular in society. One important aspect behind the popularity of this serial is that it is viewed by all age groups. Kids, youngsters, and old people, all like this serial.
Serial MAHABHARAT has got the highest TRP 2.7 in the Lockdown period.
TRP helps to sense the mood of the public. What type of TV programs/content do they like or dislike. This information can be used by the channel owners to improve the quality of TV programs broadcasting on their channels.
3.How TRP is calculated?
In India, TRP is calculated by some authorized agencies such as INTAM, and DART.INTAM stands for Indian Television Audience Measurement. DART stands for Doordarshan Audience Research Team, now come to the point that how to calculate the TRP.
First of all, a special device which is known as a people meter is installed in a selected area. This device is connected with all the set-top boxes of this area. People meter reads all the traffic with the help of these set-top boxes of the area.
Further, this information is sent to the monitoring team. Now this monitoring team analyses that traffic data and determine that what are the ranking of different TV channels. In this way, the TRP of different TV channels is calculated.
4.Method To Calculate TRP
There are two methods to calculate the TRP are-Picture Matching Method and Frequency Monitoring Method.
- Frequency Monitoring Method for TRP
In this method, A device is attached to the television sets of a few thousand viewers’ houses to track the TRP. This device is called People’s meter and records the time and the program that the viewer watches on a particular day and how much time. After that, an average is taken for the 30-day period to know viewership status.
- Picture Matching Method for TRP
In this method, the People’s meter continuously records a small portion of the picture that is watched on a particular TV set. After that data is collected from the sample homes and used to calculate the country rating. This technique is more reliable and comparatively new in India.
5.What is the role of TRP in making money?
In India, show business is successful. India is a highly populated country. TV channel owners just need to attract them. Now let’s understand the whole exercise.
TV channel owners or TV show producer decides on the target audience for example kids will be interested in cartoon channels, youngsters may be interested in songs, movie, drama, etc.
Other people may be interested in news channels.
Advertisements are the main source of income for TV channels. Companies are always interested in popular TV channels to show their advertisements because their ultimate goal is to show their ads to the maximum number of viewers.
Now the question arises that how these companies will come to know which TV channel is most popular?
Here Television Rating Point comes into the picture. Television Rating Point tells the popularity of various channels/TV shows. TV channel with the highest TRP charges the highest price from companies for their ads.
That’s why all the TV channels always try to increase their TRP(Television Rating Point).
In this way, Television Rating Point makes profits for TV channels /TV shows.
In the field of the Television industry, the success of a business depends upon the popularity of TV channels or TV show and TRP in the only way to know the popularity of TV channels or TV shows.
Hope you guys understand what is TRP and how TRP is calculated. If you have any questions or suggestions about TRP, then you must comment below the comment box.
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